Art Director
A little about me
I'm an art director with a deep-rooted passion for both design and food — two things that have shaped my entire creative career. For over a decade, I’ve worked in the food advertising industry, bringing brands to life through visually rich, story-driven campaigns. Whether it’s concepting a new product launch or refining the final shot for a print ad, I thrive in the hands-on process of turning an idea into something tangible. From initial brainstorm to photoshoot to final rollout, I love being involved at every stage of the journey.
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What drives me most is the opportunity to blend strategy and creativity into work that not only looks great, but connects. Food is such an universal experience — and I find so much joy in crafting visuals that tap into that in a way that is specific for the brand stories I work on.
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Outside of work, I’m usually on the move — exploring new corners of the U.S. or heading abroad to soak up different cultures and cuisines. At home, you’ll find me getting my hands dirty in the garden, working in the yard, curled up with a cat and a thriller or mystery novel, or experimenting with cooking or baking in the kitchen.
Capabilities
National Campaigns
From concept to execution, I’m fluent in the full language of a national campaign—shaping ideas that not only meet the brief, but spark engagement, deliver results, and drive real brand growth.
Illustration
I create custom illustrations that seamlessly accent a brand’s story—adding a unique, ownable layer to campaigns that helps them stand out and stick.
Photo and Video Direction
Whether it’s a still image or a full-scale video production, I thrive directing on set—shaping visuals that bring a brand’s story to life, frame by frame and shot by shot.
Packaging
I design packaging that does more than just look good—it helps sell the product, capturing attention and reinforcing the brand’s story from the first glance.
Tradeshows
From large-scale trade show experiences to intimate booth designs, I bring brands to life in physical spaces—crafting environments and assets that draw people in and leave a lasting impression.
Signage
From bold promotional signage to beautifully crafted menus, I design retail pieces that capture attention and engage customers—bringing the brand to life at every touchpoint.