top of page

Big Food

Sensient Flavors & Extracts
National Campaign, Photoshoot, Digital Media
The Ask

Create a campaign to build awareness and favorability for Sensient Flavors & Extracts, driving engagement and leads by positioning Sensient as a true collaborative partner. Flavor formulation is a creative process that thrives on chemistry and connection, and the campaign needed to reflect that—showcasing how Sensient works side by side with customers to solve taste challenges.

The Result
In response to the ask, I developed a campaign that brought Sensient’s collaborative spirit to life through close-up, larger-than-life food scenes paired with custom illustrations of partners working together in imaginative, adventure-inspired settings. These visuals highlighted both the creativity and chemistry behind flavor formulation. The campaign was rolled out across the full funnel—from digital media placements to a refreshed web experience—positioning Sensient as not just a supplier, but a true partner in taste.
bottom of page