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Tabasco Salsa Picante

Tabasco Brand
National Campaign, Photography, Digital Media
The Ask

The task was to promote the launch of Tabasco’s new flavor, with the insight that consumer research showed it outperformed competitors on Tex-Mex taste. Leaning into those stats, I developed a campaign that celebrated the bold flavor in a way that stayed true to Tabasco’s fun, energetic brand—helping the product stand out and connect with flavor-seeking fans.

The Result
The campaign was built around the idea of standing tall against the competition—both figuratively and literally. I brought this to life through a bold product photoshoot that showcased the bottle towering with confidence, alongside new foodservice applications that highlighted its versatility. To extend the campaign digitally, I used the brand’s signature colors and textures to bring energy and cohesion to media placements and designed a vibrant new landing page to anchor the flavor launch online.
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