Dawn IBIE Booth 2022

The IBIE show only happens every three years, and 2022 marked Dawn’s exciting return with a bold 40x40 booth—their first time back in action. With a footprint that large, I focused on creating a strategic layout that guided guests through the Dawn experience while maximizing branding opportunities. Each corner of the booth highlighted a different content area, from better-for-you products to cake inspiration, with one side dedicated entirely to donuts and the other to showcasing Dawn’s customer partnerships. To boost engagement, I also designed two selfie walls for guests to capture and share content from the show. The result was a high-traffic, high-impact booth that reestablished Dawn’s presence and made a strong statement at IBIE.