Art Director
It's Just Better
As part of the campaign for T. Marzetti, I led a dynamic photoshoot aimed at capturing the explosive, indescribable flavor of their dressings and sauces. Working closely with an on-set engineer, we built custom rigs to create real, literal explosions—bringing bold flavor to life through high-impact visuals. This required precise planning and detailed photo compositing to capture that perfect, in-the-moment shot.
The campaign also included lifestyle photography featuring talent in moments of pure enjoyment. These were transformed into stop-motion graphics to highlight that perfect bite. I even had the opportunity to step in front of the camera myself—directing and featuring in the shoot to help bring the energy and playfulness of the brand to life.
