Dawn IDDBA Booth 2025

Dawn returns to the IDDBA show each year with a fresh focus, and in 2025, the spotlight was on innovation and insight. The goal was to showcase the latest product developments—ranging from new icing varieties and batter flavors to the debut of churro donuts—all with on-site samples to engage attendees. I brought these innovations to life through a cohesive booth design that seamlessly integrated Dawn’s new product photography with their partnership messaging, creating a visually unified space that reflected both their creativity and commitment to their customers.