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Grecian Delight | Kronos wanted a campaign to grow its Global Proteins platform by expanding gyro menu placement in colleges, universities, and K–12 schools. The goal is to shift perceptions of gyros from a niche offering to a versatile, flavorful protein that meets the evolving tastes of students seeking bold, global flavors. The campaign goal is to generate qualified leads and reinforce the brand as the go-to partner for Mediterranean-inspired menu solutions in educational foodservice settings.

 

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Result

Playing off the brand’s history and Mediterranean roots, I developed a campaign that balanced tradition with fresh, modern appeal—showcasing the product in unexpected, engaging ways. The tone was fun and playful, yet still grounded in the client’s objectives. Once fully rolled out, the campaign became a vibrant, eye-catching piece that grabbed attention in school settings and beyond.