Ask

Create a campaign to build awareness and favorability for Sensient Flavors & Extracts, driving engagement and leads by positioning Sensient as a true collaborative partner. Flavor formulation is a creative process that thrives on chemistry and connection, and the campaign needed to reflect that—showcasing how Sensient works side by side with customers to solve taste challenges.

 

​

Result

In response to the ask, I developed a campaign that brought Sensient’s collaborative spirit to life through close-up, larger-than-life food scenes paired with custom illustrations of partners working together in imaginative, adventure-inspired settings. These visuals highlighted both the creativity and chemistry behind flavor formulation. The campaign was rolled out across the full funnel—from digital media placements to a refreshed web experience—positioning Sensient as not just a supplier, but a true partner in taste.