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Drive awareness of American Egg Board's innovation resources—especially the all-new Eggcelerator Lab—and reposition the AEB as a go-to protein partner for risk-free innovation. Amid concerns around rising egg prices and perceived risk, the campaign needed to reframe eggs as a versatile, reliable solution—and the AEB as an indispensable, forward-thinking partner in the innovation process.

 

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Result

Building off a client-favorite line, we developed fresh copy that aligned with their innovation messaging and campaign goals. To bring the campaign to life, I partnered with lettering illustrator Becca Carlson to create an eye-catching animated headline crafted from real eggs. The playful animation added a dynamic new layer to AEB’s visual identity—capturing attention and driving increased interest in their innovation resources.