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Despite leading quality and diner-love, Marzetti was getting lost in a saturated arena of foodservice competitors. They needed a major boost in awareness among operators. To achieve this, I leaned into the mystique of Marzetti’s indescribable flavor with a campaign that embodies the full taste experience.

 

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Result

I helped in creating a full tactical campaign that brought the love for Marzetti dressing and sauces to life with a combination of product and lifestyle photography. I was even featured as talent in the campaign. Materials ranged from digital ads, trade show signage, print, a new landing page and a sample kit to encourage trial.